Listing Words: The following words were found to have a positive impact on the closing price, according to CoreLogic researchers:
•Pane windows
•New construction
•Remodeled kitchen
•Single-level
•Outdoor living
•Exterior paint
•Fully fenced
•RV parking
•In the kitchen: granite, range, oven
•Updated kitchen
•Quiet street
•Interior paint
•Light, bright
•Hardwood floors
•Award-winning
•Gas fireplace
•Natural light
•Fruit trees
•New paint
•Stainless appliances
•Gas range
•Front yard
•Walking distance (note: the appropriateness of this term is up for debate)
•Fireplace
•Fully fenced
•Large backyard
•Easy access
•Vaulted ceilings
•Perfect for entertaining
The Listing agent should include theses words in the public comments if said is correct.
Here are suggestions for amping up the literary power of property descriptions.
1.Set a scene. Walk through the property and asking yourself, “Why would a buyer want this house? What do the pictures not show that I can tell in the description?” For example, maybe buyers need to “imagine sitting on the spacious patio, playing games with friends while enjoying the gorgeous sunset.”
2.Get more descriptive. Instead of simply saying “bedroom,” use adjectives to sell its appeal: “expansive bedroom,” “light-filled bedroom,” “south-facing bedroom,” or even a “sumptuous master bedroom as a special haven adorned with Brazilian hardwood floors.
3.Complement the photos with your text. If you write about a bright, open kitchen but the photos show a room that’s dark and cramped, you’ll leave buyers confused. Pull ideas from your photos. For example, if the photos show wall-to-wall windows, reflect that in your text—“bathed in light all day in the sunken living room.
4.Don’t offend or exclude. Remember the Fair Housing Act. The National Association of REALTORS® Legal Affairs department points out that potentially offensive or exclusionary phrases to describe a neighborhood should be avoided. Instead, NAR urges real estate professionals to describe the features of the property, not the buyers who might want to use the feature.
5.Write for SEO. You may need to squeeze more descriptors into the first line or two of your ad to help it show up higher in search engines.
6.Watch grammar and spelling. About 43 percent of about 1,200 people surveyed say they’re less likely to tour a home if the listing contains misspellings or improper grammar. Proofreading site Grammarly. The majority of buyers say they bypass ads using all caps or too many exclamation points. Another turn-off: words that spelling checkers miss. (“This is a real germ!”)
7.Highlight features; don’t just list them. Listings that include specific, verifiable property characteristics—like granite countertops, wood-burning fireplace, or wainscoting—tend to sell at a premium, according a study of more than 16,000 transactions.
8.Accentuate the positive, but don’t overdo it. Positive adjectives like “beautiful,” “charming,” “fabulous,” “lovely,” and “gorgeous” help lift the sales price by an average of 0.9 percent each. In other words, 10 positive words could bump up the sales price by potentially 9 percent, the study suggests. But be careful. Too much puff and the buyer will move on.
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